Vision Statement

We are two small, independent business owners who derive our income from creating and promoting premium brands in the artisanal food and beverage world. Our bread is buttered by our client partners but our souls are fed by watching small stories turn into big brands.

In an industry that was founded by folks who live and breathe the Indie spirit, we see the Indie Wine Festival as a natural outgrowth of the Oregon wine industry culture. The industry has always been pretty much dominated by original thinkers and those who know first-hand the benefits of collaboration. As two marketing experts who care deeply about the longevity and sustainability of this industry (and definitely enjoy the fruits of its labor!) we are focused on promoting all the things that are uniquely part of the Oregon story and the vibrant growth of limited production wines is certainly one of the most exciting facets of what’s happening here.

We see the Indie Wine Festival as a marketplace and launch pad for small, independent winegrowers and wine makers who value the process of making wine that truly represents the expression of the land, the fruit, and the vintage.

Our intention is to celebrate the best producers in Oregon who seek visibility and need a way to connect to a larger audience. Our mission is to create a stage for these amazing producers so that they may continue their craft and thrive. Stay tuned for more exciting things planned beyond the Festival -- and please join us May 3rd and 4th.

Lisa Donoughe PIWF Founder Co-producer LAD Communications, Inc.

Catherine Healy Co-producer Flint Design Co.