THE 2012 PORTLAND INDIE WINE & FOOD FESTIVAL NEWS UPDATE
The News: We are not holding the Indie Wine & Food Festival in May, 2012. Our venue for the last two years, the Bison Building, has just been leased to a long-term tenant and is no longer available for events. But that doesn't mean the Indie brand won't remain active through this year. We've developing plans, explained in more detail below.
The reason for the change: Since 2004, we've been developing the event in order to make the Portland Indie Wine & Food Competition and Festival special and worth the investment of time and money for our partners, the promoters, the winery participants, judges and attendees. Over these eight years, we've achieved a high level of recognition among national wine events, and we've delivered enormous value to our Indie participants and wine-loving consumers.
The Bison Building allowed us to host a consumer event and a separate industry event that included all 40 wineries and 20 participating chefs in one venue on the same day. The warehouse space was special and has been a tremendous success in terms of exposure for the wineries, quality experience for the guests and great opportunity for industry wine buyers and celebrity sommeliers to spend ample time tasting these exciting emerging indie labels.
Because we're only interested in a superlative experience for everyone, we prefer to delay a year rather than compromise on the production of the event. We've set the bar high and we only want to continue to move upward and ensure the best value to everyone involved.
The Future: We're now talking to potential strategic partners, and are exploring fun, special ways of conducting tastings and or incorporating our Indie Library cellar of wines into other events. We look forward to continuing to build upon the amazing community of Indie wineries this competition and wine event has created. Thank you.